Steal these ideas for customer-led growth

There are a million ways to use customer proof in your sales and marketing activities. So we created a live database of real examples in use by B2B companies like G2, Gong, OpenPhone, Scratchpad and more for you to steal from.

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Candid Reaction Launch Video

Awareness
Use candid beta customer reactions to your new feature or product (like Intercom did with its Fin launch) to build launch hype.
Awareness
Lead Gen
Demand Gen
Conversion
Engagement
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Atypical Customer Blog Series

Advocacy
Skip the formal case study asks (and formal approvals) with an informal mini-blog like Intercom's "Response Time".
Awareness
Social Engagement
Demand Gen
Advocate and Asset Count
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"How To" Workshop ft Customers

Awareness
Skip the traditional case study and instead engage prospects with tactical "how to" content featuring succesful customers.
Lead Gen
Web Traffic
Social Engagement
Adoption
Expansion
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Customer Quotes in FB Ads

Awareness
Use customer testimonials in your retargeting or sponsored Facebook campaigns.
Lead Gen
Social Engagement
Awareness
View Play

Twitter Thread Customer Story

Awareness
Turn your full customer story into an easy-to-read Twitter thread with 3-4 clear takeaways.
Lead Gen
Social Engagement
Awareness
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Company-wide Social Blast

Awareness
Follow Zoominfo's playbook to drive reach + engagement on your customer story social posts. Make it easy and give them draft copy.
Social Engagement
Awareness
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Advocate Opt in Button

Advocacy
Let customers to raise a hand for a case study or advocacy program with an "Apply to be Featured" button on your website.
Advocate and Asset Count
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Customer Voice Post by CEO

Awareness
Make it easy for your CEO and exec team to share reflections on what customers are saying to boost brand awareness.
Social Engagement
Lead Gen
Awareness
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Turn 5* Reviews into Videos

Awareness
Sitting on great written customer proof in the form of reviews? Turn them into videos with animation and a voiceover.
Awareness
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LowFi Screenshot Carousel Post

Awareness
Create a carousel post on LinkedIn featuring a collection of screengrabs of your favorite customer social comments.
Awareness
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Insta Sponsored Story Retarget

Awareness
Utilize customer testimonials for Instagram retargeting campaigns, like UserGems & Webflow.
Social Engagement
Lead Gen
Demand Gen
Awareness
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Customer Outcomes on Homepage

Awareness
Copy Mutiny to include customer proof (bonus points for metrics) into your homepage to back up qualitative claims.
Web Traffic
Lead Gen
Conversion
Demos Booked
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Testimonial in Sales Contract

Sales Cycle
Add social proof to bottom of funnel to validate a customer's buying decision and reduce time spent second-guessing.
Conversion
Competitive/Win Rates
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Testimonial on Sign Up Page

Lifecycle Marketing
Add social proof to your sign up page to give almost-users validation and a last minute "do it, sign up!" nudge.
Adoption
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Customer Story Post Boost

Awareness
Make it easy for users to share their success stories on LinkedIn with pre-drafted copy and graphics, and a calendar reminder.
Lead Gen
Social Engagement
Awareness
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Customer Quote LI Carousel

Awareness
Drop customer quotes in LinkedIn Carousel posts - organic or paid. (Klayvio saw best ad performance when using customer quotes.)
Lead Gen
Social Engagement
Awareness
View Play

Reorganize Customer Stories

Middle of Funnel
Organize case studies "Choose your Own Adventure"-style to make it easy for prospects to connect and consume your content.
Awareness
Conversion
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Micro Case Study Social Image

Awareness
Create micro case study graphic with a quantitative ROI metric, customer quote, logo, and the customer's picture.
Lead Gen
Social Engagement
Web Traffic
Awareness
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Text Micro Case Study

Awareness
Tag customers in concise LinkedIn stories with linked case studies. Boost reach via employee shares.
Lead Gen
Social Engagement
Awareness
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The "Holy Shit" Moment Video

Awareness
Combine customer wow moments from your Gong or Chorus sales + CS call recordings & splice them together into a sizzle reel.
Lead Gen
Social Engagement
Awareness
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Testimonial Packed E-Signature

Awareness
Include a highlight reel of what customers are saying in your external-facing teams’ email signatures.
Awareness
Web Traffic
View Play

In-App Micro Case Study

Lifecycle Marketing
Drop a micro case study in an in-app product tour to drive new feature drive adoption. "Jane reduced response times by 18%!"
Adoption
Retention
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