The "Holy Shit" Moment Video

Combine customer wow moments from your Gong or Chorus sales + CS call recordings & splice them together into a sizzle reel.

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Lead Gen
📣
Social Engagement
👁️
Awareness

Pull out authentic moments of customer delight from your existing CSM/AE call records, splice them together and you've got a killer sizzle/hype video. 

We frequently hear these are "the best performing marketing campaign we've ever done."

Example: Check out how Calixa, Scratchpad, Metadata, and UserGems dropped candid moments directly from Gong/Chorus/Zoom calls (with permission of course) into a video. 

(Scratchpad calls these hype trains, we call them holy sh*t videos.)

How to Implement

  • Find authentic moments of delight in your existing sales and customer success call recordings in Gong, Chorus, Clari, Fathom, Avoma, Grain, or native Zoom. 
    • We've got a keyword list you can use if you want to do this manually, or...
    • Use Laudable to do this at scale - we'll pull out all the customer wow moments and you can export them in a single click.
  • Splice candid moments together into a sizzle reel, with some animation and design.
  • Share these in a social post. Check out the example posts above for inspiration.

Templates

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Awareness
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Lead Gen
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Social Engagement
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Awareness

Other 🔥 Plays

Candid Reaction Launch Video

Awareness
Use candid beta customer reactions to your new feature or product (like Intercom did with its Fin launch) to build launch hype.
Awareness
Lead Gen
Demand Gen
Conversion
Engagement

Atypical Customer Blog Series

Advocacy
Skip the formal case study asks (and formal approvals) with an informal mini-blog like Intercom's "Response Time".
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Advocate and Asset Count

"How To" Workshop ft Customers

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Skip the traditional case study and instead engage prospects with tactical "how to" content featuring succesful customers.
Lead Gen
Web Traffic
Social Engagement
Adoption
Expansion

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