Ever met a celebrity in an airport? Were they charming, awkward? I once followed Jeffrey Wright around the luggage carousel for a half hour. Every person is different.
Hey hello yes it’s Ryan from Laudable. We’re counting down the best customer testimonial videos of 2020 and we’ve reached number 3 - Zoom.
Celebrities are exciting, engaging. Zoom capitalized on this by finding celebrities that really use their product. They landed Zachary Quinto of Star Trek fame who walks us through how he uses Zoom to run his production company. Pretty cool, right?
Not only does Zachary use Zoom, he uses it to pitch movie ideas to Hollywood producers. Is there a cooler proof of concept? Doen’t hurt that he’s lounging around his cool LA pad, either. Sure looks cooler than me wearing a dress shirt and pajama bottoms on my Zoom calls.
Let’s talk visuals. Sometimes minimal is key. Here, we just have Zachary in his home, on his porch, with his dog. Look at that little guy... This beautiful space speaks for itself. Beautiful natural lighting and great camera angles. Zachary creates authenticity by just showing us the way he uses the product in his day-to-day life.
So what can B2B marketers takeaway from this? The true value of a testimonial is in the subject. If you have a great subject with a true need for your product, you can capture something special.
While we can’t all use famous movie stars in our testimonials, this video shows that even the busiest customers will go to bat for a great product. All you have to do is ask.
What keeps you from asking your customers for testimonial videos? How do you find the best possible AUTHENTIC subject? Comment down below, and for the love of god, someone find out what this little guy’s name is.
Laudable is on the hunt for new customer testimonial videos to review. Want our feedback on a piece of content? Send it to us at firstname.lastname@example.org.