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[VIDEO] Breaking down the Decent Alex Testimonial

January 7, 2021

Zoom's customer testimonial video with Zachary Quinto took the #3 spot in Laudable's top 10 customer testimonial videos of 2020. Ryan from Laudable gives you the quick scoop.

Decent Alex

The best stories are simple. Game of Thrones season 1 over Game of Thrones season 8. Looking around at most customer testimonial videos, they try to do a lot at once. Sometimes, you just need to prove one single point.

Hey hello yes it’s Ryan from Laudable. Is your customer testimonial 8 minutes long?  Do you have more title cards than you have days in the week? Today I’m going to show you an example of how to keep things SIMPLE and make the most compelling testimonial possible.

Meet Alex. Alex is running the show here. Alex needed healthcare. Who did he turn to, but Decent of course. Decent helps your business get healthcare, fast. So they made the video quick too.

In this video, Alex tells of his difficulties getting health insurance for himself and his employees. He then QUICKLY explains how Decent solved his problems and can provide others with the same solution.  

Let’s talk visuals.  I love their comic book title cards, that’s so fun.  It establishes a style early, Alex is the hero of this story.  We have no product interface, no shots of iphone apps, just Alex.   Decent is just here to be the sidekick. They also use a variety of camera angles to make it feel cinematic.

They round it all out with one message, printed on a bright orange title card: Decent really is different.

So what can B2B marketers take away from all this?  Decent set out to prove just ONE point in this video.  That they gave Alex healthcare.  We see it, we hear it, we believe it. All in a minute. It tells the viewer that this is a SIMPLE process, not one that takes 4-5 minutes to explain.

So remember, you don’t need to pack every talking point into your testimonial. You just have to prove that you made one life better.


Laudable is on the hunt for new customer testimonial videos to review. Want our feedback on a piece of content? Send it to us at

February 14, 2024

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