You can talk about your company’s products and services all day. “Changing the world one project management system integration at a time.” But what’s really going through the minds of your customers?
“Yeah, yeah yeah. But how will that help me???”
Sometimes you need to give them a nudge with a real-life example.
In this blog, I’ll show you how Intercom uses social proof for product activation and how can you use it for your business.
There I was. Browsing my Intercom inbox. When suddenly...
An interesting overlay popped up. A teeny tiny micro case study of how June at Guru reduced response times by 18%. Now that grabbed my attention, prompting me to try that "Apps in Inbox" feature right away.
With this in-app message, Intercom is using social proof to engage an existing customer and let them know “how” a feature of Intercom has helped others.
This is a great example of how customer stories can not only attract new prospects, but also inspire the customers at the bottom of the funnel. Beats the heck out of another “❗️HEY TRY OUR BRAND NEW FEATURE❗️” email.
Inspire FOMO. Show your customers what you’re doing for your top dogs. Tie a feature to its success - “Want to reduce response times by 18%? Great, click here.”
Take it, it’s yours! Here are some fun ways you can use this tactic to boost your customer engagement, fast:
Even a dash of social proof goes a long way. Customers need to know what’s in it for them. Showing another satisfied customer is the way to go. 😎