👀 Check out Laudable 2.0
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Don't neglect your bottom of funnel (good ol' BOFO). Add social proof to validate a customer's buying decision to reduce time spent second-guessing and last minute shopping around.
Don't neglect your bottom of funnel (good ol' BOFO). Add social proof to validate a customer's buying decision to reduce time spent second-guessing and last minute shopping around.
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🔥 PandaDoc saw a 40+% increase on proposal engagement (view time, clicks) and a reduction in "linger time" when they added a customer testimonial video.
Angela Ferrante on LinkedIn: A few months ago, I opened up a proposal to sign on with PandaDoc
☝️ Interview with VP of Marketing at PandaDoc, Shawn Herring, about this experiment and the results
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