Product Activation

Use a specific proof points (quantitative results work well here) as an example to drive adoption of a particular feature in the product rollout - weave it into your email communications, and even in-app product tours or nudges to try said new feature.

Use a specific proof points (quantitative results work well here) as an example to drive adoption of a particular feature in the product rollout - weave it into your email communications, and even in-app product tours or nudges to try said new feature.

Examples 👉

Intercom

Angela Ferrante on LinkedIn: #socialproof | 16 comments

Intercom A/B tested this micro case study in their product tour and it increased adoption of their "apps in inbox" feature by double-digits.

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Fathom

Fathom uses a micro case study and a straight-from-zoom video clip in its “Welcome to Fathom” email from Customer Success. Fantastic way to reinforce the user’s decision to integrate Fathom and encourage them to start using it.

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