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Customize your sales team's prospecting emails with customer videos.
We recommend linking video clips featuring "like customers" and calling out the outcome, for example:
"Here's how Acme Corp uses [insert your company name] to increase important metric by 62%."
🔥 Tip: Drop your Laudable videos into your sales enablement tool (Seismic, Highspot, Guru...) and tag each with the persona and use case(s) it covers.
Try A/B testing your current account sign-up page with a social proof'ed version.
To do this, pull a quote and a screenshot from a customer from one of your videos, and put it on one side of the sign up screen to validate someone's decision to sign up.
In addition to posting the videos, we suggest you get on the micro case study train!
What's a micro case study?
It's like the Cliff Notes version of a traditional case study - short, sweet, and to the point. Add a comment with a link to the full story webpage, if you have one.
We love Gong's approach.
They posted a micro case study narrative. Then their customer contact, a senior manager at HubSpot, even re-shared the post in her own words:
Gong on LinkedIn: REVENUE INTELLIGENCE CHAMPION When asked: "How are things going with
Gong’s micro case study post:
(And their customer posted it too!)
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ZoomInfo shares a micro case study with a quantitative ROI metric in the headline, a customer quote, and the customer logo and picture. 🔥
💡 Tip: Follow ZoomInfo’s playbook to drive engagement by having your sales team share this micro case study post.
See reverse image search showing all the employees who posted this micro case study 👉
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Formstack on LinkedIn: Kevin Eliminates Paper from His University's Workflows
Formstack posts a micro case study featuring their customer on video
HeadsUp on LinkedIn: #startupgrowth #productledgrowth #datadriven
HeadsUp created a short story in their Linkedin post, and linked to the case study with "Read all about it here" as a CTA. Several executives and employees share out their own versions of it.
You can share the video itself, an audiogram, or a social graphic with a customer quote.
We recommend the format "[Customer name] uses [your Company name] to achieve [impressive quantitative result]."
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Vitally.io on LinkedIn: Customer.io sees "massive ROI" with Vitally
Video: Promote the customer video clip itself (Customer.io) by Vitally.io
UserGems retargets website visitors on Instagram with a customer testimonial quote from David at Gem. ‘
Webflow posts a case study link as a sponsored story
Angela Ferrante on LinkedIn: Webflow's case study instagram story
Census weaves two Laudable videos (long-form + vertical short) into their written customer story
Yac | How 500Startups uses Yac
Don't neglect your bottom of funnel (good ol' BOFO). Add social proof to validate a customer's buying decision to reduce time spent second-guessing and last minute shopping around.
🔥 PandaDoc saw a 40+% increase on proposal engagement (view time, clicks) and a reduction in "linger time" when they added a customer testimonial video.
Angela Ferrante on LinkedIn: A few months ago, I opened up a proposal to sign on with PandaDoc
☝️ Interview with VP of Marketing at PandaDoc, Shawn Herring, about this experiment and the results
Use a specific proof points (quantitative results work well here) as an example to drive adoption of a particular feature in the product rollout - weave it into your email communications, and even in-app product tours or nudges to try said new feature.
Angela Ferrante on LinkedIn: #socialproof | 16 comments
Intercom A/B tested this micro case study in their product tour and it increased adoption of their "apps in inbox" feature by double-digits.
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Fathom uses a micro case study and a straight-from-zoom video clip in its “Welcome to Fathom” email from Customer Success. Fantastic way to reinforce the user’s decision to integrate Fathom and encourage them to start using it.
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